Global Head of Brand and Marketing
We break boundaries to better lives. And we need someone to help us tell our story.
About Inition
Inition is an innovation engineering company. For 25 years, as Holmes Solutions, we helped clients solve complex challenges, with strategy, engineering and testing under one roof. This year we became Inition: independent, 100% employee owned, and we’re growing!
At Inition, we are innovation engineers which means we have developed some amazing products that have brands of their own: Whoosh transport is changing the way people move through cities, and Switchback is creating unique ride experiences around the world.
About the role
As our first Global Head of Brand and Marketing, you’ll own brand and marketing strategy, starting with Inition and reaching across Whoosh and Switchback. You’ll lead a small team, while making sure marketing, business development and revenue all point the same way.
You will report to our CEO. We will be clear on what we are trying to achieve and how success is measured. How you get there is up to you.
This is a doing role as much as a thinking one. We are not big enough for someone who writes the strategy and hands it to others. You will set the plan, then roll up your sleeves and deliver it with your team.
This is a full-time role, based in Christchurch with flexible working options available.
In your first year, you will
Own the Inition brand, and set it on a path to international success. Keep it brave and different.
Build the Whoosh brand, including a much stronger social media presence.
Give Switchback a marketing plan and website that support our business development goals.
Tie marketing to business goals: pipeline, lead quality and revenue. Know what each dollar delivered and report it.
Work alongside our sector leaders and business development team, so marketing is a partner, not a service desk.
Bring everyone who works on our brands into one consistent way of doing things.
Shape the team you need to get there.
What you'll bring to the team:
Around 15 years in marketing (10 can be enough with the right brands), with at least five in senior strategy or leadership roles, including leading a team.
True brand strategy. You have managed several brands at once, and taken a brand or rebrand from strategy through to sustained delivery.
You know what works and what doesn’t. You track, measure and read the trends, and can show the ROI.
B2B or technical services experience. You have marketed complex, high trust work to specialist buyers, with long sales cycles and several decision makers.
Relationship led marketing. Our brands are built at conferences, on client visits and in face-to-face conversations, not magazine ads.
Experience educating a market about new technology and thought leadership that earns trust with technical audiences.
Commercial discipline. You build a business case, defend it, and support business development to win work.
A doer, not just a thinker. You understand how long good collateral takes to make, you’ll be at event stands when needed and generally be ready to chip in across the board.
You don’t need to know our industries. We will teach you those. Experience matters more than qualifications.
Why Inition
You'll be joining a supportive, innovative, and down-to-earth team where no two days look the same. You'll work across a diverse and exciting range of work, surrounded by people who genuinely care about what they do and how they do it. For a sneak peak, see our brand video here.
We're a close-knit team that champions innovation, knowledge-sharing, and work-life balance. We celebrate diversity, welcoming applicants from all backgrounds because we believe in the power of varied perspectives to drive innovation.
Some of the great perks we offer:
• Southern Cross health insurance for you and your family
• Employee Assistance Programme
• KiwiSaver and an annual wellness allowance
• Flexible hours, and working remotely at times
• Up to four hours a week for approved study, plus conferences and courses
Where you'll work:
Our primary lab and office are in Hornby, Christchurch, and we’d love you to be here. If you’re based elsewhere, you’ll need to be in Christchurch regularly, as leading a team is easier in person.
Take the next steps with us:
Apply through our careers site with your CV and a one-page case study, about a brand or product you took to market. Tell us what you did and why you chose that strategy, what it cost, and what it delivered. We will ask for the detail behind it when we meet.
- Department
- Business Support
- Role
- Marketing
- Location
- Inition New Zealand
- Remote status
- Hybrid
- Job level
- Manager
- Employment type
- Full-time, Permanent
About Inition
We're not just engineers. We're curious thinkers, makers and problem-solvers who thrive on tricky challenges and genuine collaboration. Come join us as an Initioneer.